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Beyond Good Company

Beyond Good Company : Next Generation Corporate Citizenship. 良い企業を超えて-次世代の企業市民

・ISBN 978-1-4039-8483-8 hard

お気に入り
著者・編者Googins, Bradley K. / Mirvis, P. H. / Rochlin, S. A.,
出版社(Palgrave Macmillan, US)
出版年月2007
ページ数280 pp.
言語ENG
ニュース番号<548-475>

解説

The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.