株式会社極東書店トップ ＞ 商品一覧 ＞ Contemporary Strategic Marketing. 2nd ed.
商品詳細
解説
An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/brennan/