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商品詳細

Name: Public Relations for Asia.
Author: Morris, Trevor / Goldsworthy, S.
ISBN: 978-0-230-54941-8

Public Relations for Asia. アジアのためのパブリック・リレーションズ

・ISBN 978-0-230-54941-8 hard

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著者・編者	Morris, Trevor / Goldsworthy, S.,
出版社	(Palgrave Macmillan, UK)
出版年月	2007
ページ数	256 pp.
言語	ENG
ニュース番号	＜544-549＞

解説

This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.