株式会社極東書店トップ ＞ 商品一覧 ＞ Entertainment Marketing & Communication : Selling Branded Performance, People, and Places.
商品詳細
解説
For undergraduate and graduate level Marketing and Communication courses or practitioners in the entertainment industry.
Entertainment Marketing &Communication is the first textbook to focus specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world.