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株式会社極東書店トップ ＞ 商品一覧 ＞ Strategic Management and Competitive Advantage : Concepts and Cases. 2nd ed.

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Strategic Management and Competitive Advantage

Strategic Management and Competitive Advantage : Concepts and Cases. 2nd ed. J.B.バーニー他著　戦略経営と競争上の優位　第2版

・ISBN 978-0-13-233823-3 cloth

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・ISBN 978-0-13-135502-6 paper

絶版

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著者・編者Barney, Jay B. / Hesterly, W. S.,
出版社(Prentice Hall, US)
出版年月2008
ページ数650 pp.
言語ENG
ニュース番号＜544-499 546-500＞

解説

For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.