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The Science of Social Influence : Advances and Future Progress. 社会的影響の科学－前進と将来の進歩
・ISBN 978-1-84169-426-9 2007 hard GB£ 171.99
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・ISBN 978-1-138-00615-7 2014 paper GB£ 60.99
￥19,321.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-203-81856-5
| 著者・編者 | Pratkanis, Anthony R. (ed.), |
|---|---|
| シリーズ | Frontiers of Social Psychology |
| 出版社 | (Psychology Pr., UK) |
| ページ数 | 376 pp. |
| 言語 | ENG |
| ニュース番号 | ＜543-1582＞ |
解説
The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to:
- Learn how to conduct lab, field and case research on social influence through example by leading researchers
- Find out about the latest discoveries including the status of research on social influence tactics, dissonance theory, conformity, and resistance to influence
- Discover how seemingly complex issues such as power, rumors, group and minority influence and norms can be investigated using the scientific method
- Apply knowledge to current influence campaigns to find out what works and what does not.
The Science of Social Influence is the perfect core or complementary text for advanced undergraduate or graduate students in courses such as Attitudes and Attitude Change, Communications, Research Methods and, of course, Social Influence.