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Name: Mastering Public Relations. 2nd ed.
Author: Davis, Anthony
ISBN: 978-0-230-54930-2

Mastering Public Relations. 2nd ed.

・ISBN 978-0-230-54930-2 paper

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著者・編者	Davis, Anthony,
シリーズ	Palgrave Master Series (Business)
出版社	(Palgrave Macmillan, UK)
出版年月	2007
ページ数	240 pp.
言語	ENG
ニュース番号	＜542-L97＞

解説

Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.