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商品詳細
Relationship Marketing : Perspectives, Dimensions and Contexts. リレーションシップ・マーケティング
・ISBN 978-0-07-711422-0 paper GB£ 56.99
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| 著者・編者 | Harwood, Tracy / Garry, T. / Broderick, A., |
|---|---|
| 出版社 | (McGraw-Hill Education, UK) |
| 出版年月 | 2008 |
| ページ数 | 242 pp. |
| 言語 | ENG |
| ニュース番号 | ＜542-520＞ |
解説
Drawing on existing literature and current thinking, Relationship Marketing explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional services and virtual communities as well as the more traditional domains of marketing.
Key Features
- A wide range of learning tools including mini-cases, discussion questions, activities and insights to help facilitate effective learning and provide frequent reinforcement
- Coverage of contemporary issues and topics including technology and virtual communities
- The Contexts section has an extensive range of cases that illustrate relationship marketing in practice. This section is designed to encourage the reader to strengthen and develop their own understanding of the subject
Designed specifically with the student in mind, it is the perfect companion for undergraduate students, postgraduate students and marketing practioners.