株式会社極東書店
🔍
ログイン 会員登録

株式会社極東書店トップ ＞ 商品一覧 ＞ Consumer Behavior and Marketing Strategy. 8th ed.

商品詳細

Consumer Behavior and Marketing Strategy.

Consumer Behavior and Marketing Strategy. 8th ed. J.P.ピーター他著　消費者行動とマーケティング戦略　第8版

・ISBN 978-0-07-352985-1 hard

絶版

お気に入り ★★★

お問い合わせ

著者・編者Peter, J. Paul / Olson, J. C.,
出版社(McGraw-Hill/Irwin, US)
出版年月2008
ページ数555 pp.
言語ENG
ニュース番号＜542-514＞

解説

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.