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商品詳細
Marketing Management : A Strategic Decision-making Approach. 6th ed. 〔ペーパー版〕 J.W.マリンズ他著 マーケティング管理 第6版
・ISBN 978-0-07-110109-7 paper Int'l ed.
お気に入り
★★★
| 著者・編者 | Mullins, John W. / Walker, O. C., Jr. / Boyd, H. W., Jr., |
|---|---|
| シリーズ | McGraw-Hill/Irwin Series in Marketing |
| 出版社 | (McGraw-Hill/Irwin, SI) |
| 出版年月 | 2008 |
| ページ数 | 533 pp. |
| 言語 | ENG |
| ニュース番号 | ＜541-669＞ |
解説
Marketing Management: A Strategic Decision-Making Approach 6th Edition concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives.