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商品詳細
Marketing through Search Optimization : How People Search and How to Be Found on the Web. 2nd ed. サーチ最適化によるマーケティング 第2版
・ISBN 978-0-7506-8347-0 paper US$ 48.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-136-37932-1
| 著者・編者 | Michael, Alex / Salter, B., |
|---|---|
| 出版社 | (Elsevier Butterworth-Heinemann, UK) |
| 出版年月 | 2008 |
| ページ数 | 236 pp. |
| 言語 | ENG |
| ニュース番号 | ＜541-665＞ |
解説
Marketing Through Search Optimization, Second Edition, is the step-by-step marketer's guide to improving your web ranking in search engines and getting your site listed effectively in online directories. Search engine placement has become a key task for those engaged in website marketing because good positioning in search engines and directories dramatically increases visitor traffic. Optimizing search engine ranking will be the most important and cost-effective way of marketing your website, and customers use search engines more than any other method to locate websites.
Submitting to search engines is only part of the challenge. It is also vital to prepare a website through "search engine optimization," ensuring that your web pages are accessible and focused in ways that drive traffic to your site.