株式会社極東書店トップ ＞ 商品一覧 ＞ Market Research : Theory and Practice.
商品詳細
Market Research : Theory and Practice. 市場調査－理論と実際
・ISBN 978-1-4129-0248-9 cloth GB£ 70.00
￥22,176.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
・ISBN 978-1-4129-0249-6 paper GB£ 22.99
￥7,283.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Catterall, Miriam / Maclaran, P., |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2007 |
| ページ数 | 368 pp. |
| 言語 | ENG |
| ニュース番号 | ＜541-661＞ |
解説
While many existing books ignore the theories that underpin commercial market research methods, this exciting new title places research in the context of those theories that influence the development and implementation of research. The book will help students grasp why marketing research is undertaken as well as how it is undertaken. Throughout a balance is struck between coverage of quantitative and qualitative research.
Students' learning is supported and consolidated by pedagogical features that include:
-Chapter introductions with learning objectives and chapter summeries
-Boxed case examples from marketing and market research practitioners illustrating key issues discussed in chapters
-Questions for discussion with each chapter
-Suggestions for further reading