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We Interrupt This Newscast : How to Improve Local News and Win Ratings, Too.
・ISBN 978-0-521-87115-0 hard GB£ 42.00
￥13,305.- (税込) ※（※）価格はご注文時の参考価格となります。
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お気に入り
★★★
・ISBN 978-0-521-69154-3 paper GB£ 27.00
￥8,553.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-511-84106-4
| 著者・編者 | Rosenstiel, Tom / Just, M. R. / Belt, T. L. et al., |
|---|---|
| 出版社 | (Cambridge U. Pr., UK) |
| 出版年月 | 2007 |
| ページ数 | 231 pp. |
| 言語 | ENG |
| ニュース番号 | ＜539-L295＞ |
解説
Local television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2,000 TV journalists around the country demonstrate that news looks this way because of the ingrained belief that 'eye-ball grabbers' are the only way to build an audience. This book contradicts the conventional wisdom using empirical evidence drawn from a five-year content analysis of local news in more than 154 stations in 50 markets around the country. The book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local TV does not have to 'bleed to lead'. Instead local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience.