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Name: Marketing in a Nutshell : Key Concepts for Non-specialists.
Author: McDonald, Malcolm / Meldrum, M.
ISBN: 978-0-7506-8133-9

Marketing in a Nutshell : Key Concepts for Non-specialists.

・ISBN 978-0-7506-8133-9 paper

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著者・編者	McDonald, Malcolm / Meldrum, M.,
出版社	(Elsevier Butterworth-Heinemann, UK)
出版年月	2007
ページ数	320 pp.
言語	ENG
ニュース番号	＜539-588＞

解説

Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors' marketing know-how and expert insights accessible to all.