株式会社極東書店トップ ＞ 商品一覧 ＞ Strategic Market Relationships : From Strategy to Implementation. 2nd ed.
商品詳細
Strategic Market Relationships : From Strategy to Implementation. 2nd ed. 戦略的市場関係性 第2版
・ISBN 978-0-470-02880-3 paper US$ 77.95
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お気に入り
★★★
| 著者・編者 | Donaldson, Bill / O'Toole, T., |
|---|---|
| 出版社 | (Wiley, US) |
| 出版年月 | 2007 |
| ページ数 | 269 pp. |
| 言語 | ENG |
| ニュース番号 | ＜539-579＞ |
解説
The book develops the student's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organization.