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商品詳細

Name: Public Relations Practices : Managerial Case Studies and Problems. 7th ed.
Author: Center, Allen H. / Jackson, P. / Smith, S.
ISBN: 978-0-13-234136-3

Public Relations Practices : Managerial Case Studies and Problems. 7th ed.

・ISBN 978-0-13-234136-3 cloth

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著者・編者	Center, Allen H. / Jackson, P. / Smith, S.,
出版社	(Prentice Hall, US)
出版年月	2008
ページ数	418 pp.
言語	ENG
ニュース番号	＜539-577＞

解説

For undergraduate and graduate courses in Public Relations.

Written by two of the most respected individuals in the field, Public Relations Practices, 7/e, presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.