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Tea and Tourism : Tourists, Traditions and Transformations.
・ISBN 978-1-84541-057-5 hard GB£ 119.95
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・ISBN 978-1-84541-056-8 paper GB£ 33.95
￥10,754.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Jolliffe, Lee (ed.), |
|---|---|
| シリーズ | Tourism and Cultural Change |
| 出版社 | (Channel View Pub., UK) |
| 出版年月 | 2007 |
| ページ数 | 262 pp. |
| 言語 | ENG |
| ニュース番号 | ＜539-560＞ |
解説
The global production, marketing and consumption of tea present a resource for tea-related tourism. Tea and Tourism: Tourists, Traditions and Transformations profiles tea cultures and examines the social, political and developmental contexts of using related traditions for touristic purposes. This volume views tourism related to tea from differing disciplinary perspectives, and from marketing, planning, entrepreneurial and developmental viewpoints. The book examines the transformation of indigenous and imported tea traditions into experiences for tourists. Profiling these tea experiences from around the world including the United Kingdom; Sri Lanka; India; China; Taiwan; Kenya and Canada the volume reveals the ways in which tea's heritage is adapted for tourism consumption. This is the first definitive work on tea tourism. Global tea tourism trends are identified, while case examples provide fresh perspectives on the ongoing transformation of tea for tourism purposes.