株式会社極東書店トップ > 商品一覧 > International Business : The Challenges of Globalization. 4th ed.
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解説
For introductory International Business courses with the need for a brief, accessible text.
International Business 4/e places culture and globalization front and center to motivate and enable students to grasp difficult conceptual material. This approach has made it the fastest growing international business book available today.