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Images, Issues, and Attacks : Television Advertising by Incumbents and Challengers in Presidential Elections. イメージ、争点、攻撃－大統領選挙のテレビ広告
・ISBN 978-0-7391-1545-9 cloth US$ 114.00
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・ISBN 978-0-7391-1546-6 paper US$ 51.99
￥12,180.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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★★★
| 著者・編者 | Dover, E. D., |
|---|---|
| シリーズ | Lexington Studies in Political Communication |
| 出版社 | (Lexington Books, US) |
| 出版年月 | 2006 |
| ページ数 | 179 pp. |
| 言語 | ENG |
| ニュース番号 | ＜538-1021＞ |
解説
Images, Issues, and Attacks explores important differences between incumbents and challengers in the uses of televised advertising in modern presidential elections. Elections since 1956 can be divided into three categories: elections with strong incumbents, the incumbent wins; elections with weak incumbents, the incumbent loses; and elections with surrogate incumbents, the vice president runs. Incumbent and challenger advertising emphasizes personal imagery, links the imagery to specific issues, and attacks rivals for opposing those images and issues. The first part of the book describes how incumbents and challengers used these themes in the elections from 1980 to 2000. The second part applies those findings to the 2004 election and shows how George W. Bush presented himself as a strong incumbent and how he and his challengers varied their mix of images, issues, and attacks over different periods of the election campaign.