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Recognizing that most students will pursue careers as managers not accountants, Managerial Accounting omits topics of less importance and concentrates on the key accounting concepts that managers need to understand in order to make successful, informed decisions. Managerial Accounting focuses attention on decision making through incremental analysis and performance measurement. Students are motivated to learn managerial accounting by connecting concepts and techniques to the real world; using real cases and real manager's comments on real company issues. Students and instructors alike have praised this text's clear and concise writing style, to-the-point discussions, illustrated ideas, and examples that are presented to make ideas concrete