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商品詳細

Name: Key Account Management in Business-to-Business Markets : An Assessment of Its Economic Value.
Author: Wengler, Stefan
ISBN: 978-3-8350-0517-4

Key Account Management in Business-to-Business Markets : An Assessment of Its Economic Value.

・ISBN 978-3-8350-0517-4 Brosch.

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著者・編者	Wengler, Stefan,
シリーズ	Business-to-Business-Marketing
出版社	(Deutscher Univ.-Vlg., GW)
出版年月	2006
ページ数	xiv, 294 S.
言語	ENG
ニュース番号	＜537-481＞

解説

Stefan Wengler provides a well founded answer to the question of the economic value and shows the need for the implementation of key account management. He presents a comprehensive, but easy-to-handle decision-making model that supports the decision on the most efficient key account management organization for individual companies. In addition, he gives a comprehensive overview on the key account management conception and its controlling tools.