株式会社極東書店トップ ＞ 商品一覧 ＞ Competition in Marketing : Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation.
商品詳細
Competition in Marketing : Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation. マーケティングにおける競争 －経営の意思決定と空間的製品差別化への情報の影響－
・ISBN 978-3-8350-0432-0 Brosch.
お気に入り
★★★
| 著者・編者 | Magin, Vera, |
|---|---|
| シリーズ | Gabler Edition Wissenschaft |
| 出版社 | (Deutscher Univ.-Vlg., GW) |
| 出版年月 | 2006 |
| ページ数 | XVII, 145 S. |
| 言語 | ENG |
| ニュース番号 | ＜537-477＞ |
解説
In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts.