商品詳細

This is the "psychology" course in the business curriculum, sometimes called Industrial or Organisational Psychology, and covers topics such as, individual motivation, leadership and interpersonal dynamics, and organisation design and culture. Trends in coverage include an increasingly diverse workforce, technology and its impact on the workplace, and ethics and its implications. Key market trends include an experiential vs. a theoretical approach and preference for a brief vs. a comprehensive textbook. The authors' clear prose and concise discussions have been praised by users and reviewers. It appeals to the undergraduate market because of its strong end-of-chapter exercises and activities. Its theory material attracts graduate level users for its reputation of including the latest research and theory.