株式会社極東書店トップ ＞ 商品一覧 ＞ The Automotive Development Process : A Real Options Analysis.
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解説
Motivated by Toyota's product development capabilities, Daniel Soerensen examines the question of how much to invest in pursuing parallel design alternatives. A real option to switch is modeled accounting for interproject correlations. Based upon economic theory, five principles for value-maximizing the product development process are presented.