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株式会社極東書店トップ ＞ 商品一覧 ＞ Market-Driven Management : Strategic and Operational Marketing. 2nd ed.

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Market-Driven Management

Market-Driven Management : Strategic and Operational Marketing. 2nd ed. J.-J.ランバン他著　市場主導経営 －戦略的・操作的マーケティング－第2版

・ISBN 978-1-4039-9853-8 hard

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・ISBN 978-1-4039-9852-1 paper

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著者・編者Lambin, Jean-Jacques / Chumpitaz, R. / Schuiling, I.,
出版社(Palgrave Macmillan, UK)
出版年月2007
ページ数477 pp.
言語ENG
ニュース番号＜535-677＞

解説

Taking a market orientation approach, Market-Driven Management challenges the 'functional' role of marketing departments. The author enlarges the market definition to embrace all the key market players, and examines marketing strategy, demonstrating how strategic decisions can be implemented at the operational level. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/lambin/1e/