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Name: Marketing : The Core. 2nd ed.
Author: Kerin, Roger A. / Hartley, S. W. / Rudelius, W.
ISBN: 978-0-07-110772-3

Marketing : The Core. 2nd ed.

・ISBN 978-0-07-110772-3 paper Int'l ed. with passcode

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著者・編者	Kerin, Roger A. / Hartley, S. W. / Rudelius, W.,
出版社	(McGraw-Hill/Irwin, SI)
出版年月	2007
ページ数	425 pp.
言語	ENG
ニュース番号	＜535-676＞

解説

MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. The Core distills Marketing's 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package. The Core is more than just a "baby Kerin"; it combines great writing style, currency, and supplements into the ideal package.