商品詳細

Name: Marketing. 14th ed.
Author: Etzel, Michael J. / Walker, Bruce J. / Stanton, William J.
ISBN: 978-0-07-110835-5

Marketing. 14th ed.

・ISBN 978-0-07-110835-5 paper Int'l ed. with passcode

お気に入り ★★★

お問い合わせ

著者・編者	Etzel, Michael J. / Walker, Bruce J. / Stanton, William J.,
出版社	(McGraw-Hill/Irwin, SI)
出版年月	2006
ページ数	736 pp.
言語	ENG
ニュース番号	＜535-673＞

解説

Marketing, 14/e, by Etzel, Walker and Stanton is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship.