株式会社極東書店トップ ＞ 商品一覧 ＞ International Advertising and Communication : Current Insights and Empirical Findings.
商品詳細
International Advertising and Communication : Current Insights and Empirical Findings. 国際的広告とコミュニケーション
・ISBN 978-3-8350-0455-9 Brosch.
お気に入り
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| 著者・編者 | Diehl, Sandra / Terlutter, R. (Hrsg.), |
|---|---|
| シリーズ | Forschungsgruppe Konsum und Verhalten |
| 出版社 | (Deutscher Univ.-Vlg., GW) |
| 出版年月 | 2006 |
| ページ数 | x, 513 S. |
| 言語 | ENG |
| ニュース番号 | ＜535-671＞ |
解説
The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising