株式会社極東書店トップ ＞ 商品一覧 ＞ Global Diversity : Winning Customers and Engaging Employees in World Markets.
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解説
Managing global business requires that leaders and managers fully understand the differences that exist within countries as well as between then. To succeed in China, knowledge of the local culture is essential. But what culture? The most successful business strategies rely on embracing the depth and breadth of diversity in local customers, employees and suppliers.