株式会社極東書店トップ ＞ 商品一覧 ＞ The Encyclopaedic Dictionary of Marketing.
商品詳細
解説
This reader-friendly dictionary covers around 5,000 terms, concepts, theories, methods and techniques related to general marketing, advertising, sales promotion, sales management, retailing, international marketing, consumer behaviour, e-marketing, marketing research and service marketing. Individual terms are lucidly explained and examples have been provided where required. The volume serves as a valuable resource to all in the field of marketing.