商品詳細

This publication aims to provide some elements of response to questions frequently raised by the business community, including: Can corporate marketing foster sustainable consumption? Is there a strong business case? What are the key factors for successful marketing strategies and communication campaigns in that field? The text includes a summary of existing research on consumers' attitudes towards green products, an analysis of various marketing strategies and campaigns from pioneers companies and mainstream groups in sectors like clothing, cosmetics, food retail, automotive, etc., as well as key tips to communicate effectively and a practical toolbox for practitioners.