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Managing Service Operations : Design and Implementation.
・ISBN 978-1-4129-2952-3 cloth GB£ 197.00
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・ISBN 978-1-4129-2953-0 paper GB£ 65.99
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電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 978-1-4462-1422-0
| 著者・編者 | Hollins, Bill / Shinkins, S., |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2006 |
| ページ数 | 312 pp. |
| 言語 | ENG |
| ニュース番号 | <534-L175> |
解説
`Bill Hollins continues his practical investigation of design in the service sector. In this new book with Sadie Shinkins, he provides a down to earth approach to an important topic in the field' - Naomi Gornick, Honorary Professor, University of Dundee
Guiding readers through each stage in the design and implementation of service operations, this book combines lively examples that are easy to relate to with clearly explained theory.
Throughout, chapters contain pedagogical features that will help students to get the most from the ideas and examples being presented in the book. They include:
- Chapter objectives;
- Short cases;
- Student exercises;
- Chapter summaries;
- Further reading section;
- A glossary of key terms.