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Name: Essentials of Marketing Communications. 3rd ed.
Author: Blythe, Jim
ISBN: 978-0-273-70205-4

Essentials of Marketing Communications. 3rd ed.

・ISBN 978-0-273-70205-4 paper

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著者・編者	Blythe, Jim,
出版社	(Financial Times Prentice Hall, UK)
出版年月	2006
ページ数	352 pp.
言語	ENG
ニュース番号	＜534-721＞

Written with simple, clear language, this is the most concise book on marketing communications helping true beginners understand the subject.