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Name: Purpose : The Starting Point of Great Companies.
Author: Mourkogiannis, Nikos
ISBN: 978-1-4039-7581-2

Purpose : The Starting Point of Great Companies. 目的－大企業の原点

・ISBN 978-1-4039-7581-2 2006 hard

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・ISBN 978-0-230-60530-5 2008 paper

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This book looks at companies like Wal-Mart, IBM & Berkshire Hathaway, identifying the ideas that point the way toward excellence