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A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing.
・ISBN 978-1-4129-3087-1 cloth GB£ 64.00
￥20,275.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-1-4129-3088-8 paper GB£ 19.99
￥6,332.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-4462-8032-4
| 著者・編者 | Blythe, Jim, |
|---|---|
| シリーズ | Very Short, Fairly Interesting and Reasonably Cheap Book about ... Series |
| 出版社 | (Sage, UK) |
| 出版年月 | 2006 |
| ページ数 | 160 pp. |
| 言語 | ENG |
| ニュース番号 | ＜533-645＞ |
解説
Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.
Conceived by Chris Grey as an antidote to conventional textbooks, each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.
Suitable for Marketing students at Undergraduate and Postgraduate level. Along with professionals involved in marketing and anyone interested in how marketing works.