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Name: E-Commerce : Business, Technology, Society. 3rd ed.
Author: Laudon, Kenneth / Traver, C.
ISBN: 978-0-13-173516-3

E-Commerce : Business, Technology, Society. 3rd ed.

・ISBN 978-0-13-173516-3 cloth

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著者・編者	Laudon, Kenneth / Traver, C.,
出版社	(Prentice Hall, US)
出版年月	2007
ページ数	992 pp.
言語	ENG
ニュース番号	＜532-468＞

解説

For the undergraduate and graduate e-commerce course in any discipline including marketing, information systems, economics, management, finance and accounting majors.

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.