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Sex in Consumer Culture : The Erotic Content of Media and Marketing.
・ISBN 978-0-8058-5090-1 cloth GB£ 171.99
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・ISBN 978-0-8058-5091-8 paper GB£ 98.99
￥31,359.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-203-81072-9
| 著者・編者 | Reichert, Tom / Lambiase, J. J. (eds.), |
|---|---|
| シリーズ | LEA's Communication Series |
| 出版社 | (Lawrence Erlbaum, US) |
| 出版年月 | 2006 |
| ページ数 | 394 pp. |
| 言語 | ENG |
| ニュース番号 | ＜531-L311＞ |
解説
Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial representations, appeals to gay and lesbian communities, content analyses, and case studies. Chapters represent diverse perspectives, addressing such questions as:
*What happens when sexual content created for adults reaches children?
*What meaning do sexual words and images have within the contexts of sporting events, trade shows, video games, personal ads, or consumer Web sites?
*What effects might sex-tinged images have on audiences, and where should the focus be for new effects research?
*Where are the current boundaries between pornography and mainstream sexual depictions?
Exploring sexual information as it is used in mass media to sell products and programs, Sex in Consumer Culture is an important collection, and it will be of great interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.