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Creating Images and the Psychology of Marketing Communication. イメージの創造とマーケティング・ コミュニケーションの心理学
・ISBN 978-0-8058-5216-5 2006 cloth GB£ 103.99
￥32,943.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-0-415-64707-6 2012 paper GB£ 38.99
￥12,351.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-4106-1739-2
| 著者・編者 | Kahle, Lynn R. / Kim, Chung-Hyun (eds.), |
|---|---|
| シリーズ | Advertising and Consumer Psychology |
| 出版社 | (Lawrence Erlbaum, US) |
| ページ数 | 442 pp. |
| 言語 | ENG |
| ニュース番号 | ＜531-510＞ |
解説
The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image. The text reflects the importance of brand leveraging as the sections cover in-depth discussion on cross-country and tourism images, corporate and sponsorship images, individual and celebrity images, and cultural and social images. It provides a comprehensive and holistic look at the concept of image: the topics range from theories of image creative to other image studies on a country, corporate, and individual level. The sections cover the major topics currently being debated in image marketing and the psychology of communications. Several new and innovative concepts are also introduced in the book.
Creating Images and the Psychology of Marketing Communication is intended for academics and scholars (including students) in the interdisciplinary fields of consumer psychology, marketing, and communication.