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Corporate Public Affairs : Interacting with Interest Groups, Media, and Governments. 企業の広報業務－利益団体・メディア・政府との交流
・ISBN 978-0-8058-5642-2 cloth GB£ 125.00
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お気に入り
★★★
・ISBN 978-0-8058-5643-9 paper GB£ 90.99
￥28,825.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-4106-1726-2
| 著者・編者 | Lerbinger, Otto, |
|---|---|
| シリーズ | LEA's Communication Series |
| 出版社 | (Lawrence Erlbaum, US) |
| 出版年月 | 2006 |
| ページ数 | 496 pp. |
| 言語 | ENG |
| ニュース番号 | ＜531-482 531-L100＞ |
解説
Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government.
Divided into five parts, this book:
*provides an overview of the corporate public affairs function;
*explores strategies of the myriad interest groups in the United States, such as labor unions and environmental, consumer, women's, and human rights groups;
*recognizes the media's increasing coverage of business events, especially negative ones, that have tremendous power both to undermine corporate credibility and to support public policy positions;
* deals with legislative, executive, and judicial branches of government; and
*raises the question of how corporate power strategies have affected the political marketplace.
This book will appeal to advanced-level students, scholars, and practitioners in public relations and business fields.
Divided into five parts, this book:
*provides an overview of the corporate public affairs function;
*explores strategies of the myriad interest groups in the United States, such as labor unions and environmental, consumer, women's, and human rights groups;
*recognizes the media's increasing coverage of business events, especially negative ones, that have tremendous power both to undermine corporate credibility and to support public policy positions;
* deals with legislative, executive, and judicial branches of government; and
*raises the question of how corporate power strategies have affected the political marketplace.
This book will appeal to advanced-level students, scholars, and practitioners in public relations and business fields.