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Name: CEO-Speak : The Language of Corporate Leadership.
Author: Amernic, Joel / Craig, R.
ISBN: 978-0-7735-3037-9

CEO-Speak : The Language of Corporate Leadership.

・ISBN 978-0-7735-3037-9 2006 cloth

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・ISBN 978-0-7735-3320-2 2007 paper

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Deconstructing the double-speak of CEOs from Bill Gates to Jack Welch.