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This brand new edition of the classic introduction to social psychology - the first to be written from a European perspective - has been given a new lease of life. While maintaining its European heritage and comprehensive coverage of the area, the book has been revamped across the board. * Changes to the fourth edition include improved accessibility to students thanks to improved illustrations, more use of colour, and a wider, more approachable format. * Fully integrated, cohesive and uniform chapters, ensured by a rigorous editorial process. * More consistency and conciseness in writing style, structure and coverage. * A host of useful, state-of-the-art pedagogical features that catch the imagination. * A full range of instructor support via the book's accompanying website. * New chapters brought in to reflect changes in the discipline, including first-time coverage of qualitative research. * An even fuller European treatment of the topic, with contributions from social psychologists from across the continent. Combining its traditional academic rigour with a contemporary level of cohesion, accessibility, pedagogy and instructor support, the fourth edition of Introduction to Social Psychology provides the definitive European treatment of social psychology.