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Competitive Strategy for Media Firms : Strategic and Brand Management in Changing Media Markets.
・ISBN 978-0-8058-4812-0 cloth GB£ 171.99
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・ISBN 978-0-8058-6211-9 paper GB£ 42.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-4106-1740-8
| 著者・編者 | Chan-Olmsted, Sylvia M., |
|---|---|
| シリーズ | LEA's Communication Series |
| 出版社 | (Lawrence Erlbaum, US) |
| 出版年月 | 2006 |
| ページ数 | 384 pp. |
| 言語 | ENG |
| ニュース番号 | ＜531-1444＞ |
解説
Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components of the electronic media industry, and provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets.
This insightful and timely volume provides a thorough review of current concepts and industry practices, and serves as an essential primer for the application of business models in media contexts. As a realistic and integrated approach to media industry studies, this volume has much to offer researchers, scholars, and graduate students in media economics and management, and will be an important reference for industry practitioners.