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Name: Marketing Destinations and Venues for Conferences, Conventions and Business Events.
Author: Rogers, Tony / Davidson, R.
ISBN: 978-0-7506-6700-5

Marketing Destinations and Venues for Conferences, Conventions and Business Events.

・ISBN 978-0-7506-6700-5 2006 paper

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著者・編者	Rogers, Tony / Davidson, R.,
出版社	(Butterworth-Heinemann, UK)
ページ数	288 pp.
言語	ENG
ニュース番号	＜530-L140＞

解説

Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:

* Trends and issues in destination and venue marketing
* Strategic marketing planning, ROI and strategy evaluation
* Destination and venue selling strategies
* Future challenges, opportunities and supply-side developments