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A History of Market Research : Intermediating Production and Consumption. 市場調査の歴史－生産と消費を仲介する
・ISBN 978-0-415-38385-1 hard GB£ 70.00
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| 著者・編者 | McMeekin, Andrew / Randles, S. / Warde, A., |
|---|---|
| シリーズ | Routledge Advances in Management and Business Studies |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2009 |
| ページ数 | 256 pp. |
| 言語 | ENG |
| ニュース番号 | ＜530-735＞ |
解説
This book traces the development of market research, its technical resources, its personnel and its organizations. Among its key themes are: * the rise and fall of occupational control * development of new techniques for studying consumers * the impact of ICTs * establishing and maintaining relationships with clients and consumers * the changing contours of industrial competition. This academically and critically rigorous assessment of the market research industry will be of interest across a number of spheres including marketing, organization studies, sociology, consumer behaviour, contemporary economic and social history, and geography and institutional economics.