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Name: Foundations of Marketing. 2nd ed.
Author: Jobber, David / Fahy, J.
ISBN: 978-0-07-710918-9

Foundations of Marketing. 2nd ed.

・ISBN 978-0-07-710918-9 soft

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著者・編者	Jobber, David / Fahy, J.,
出版社	(McGraw-Hill/Irwin, US)
出版年月	2006
ページ数	384 pp.
言語	ENG
ニュース番号	＜530-730＞

解説

Foundations of Marketing 2/e is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.