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Name: Travel and Tourism Marketing.
Author: Oelkers, Dotty Boen
ISBN: 978-0-538-44285-5

Travel and Tourism Marketing.

・ISBN 978-0-538-44285-5 paper

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著者・編者	Oelkers, Dotty Boen,
出版社	(South-Western, US)
出版年月	2007
ページ数	309 pp.
言語	ENG
ニュース番号	＜530-718＞

解説

Tourism marketing is more than just beautiful brochures. TRAVEL AND TOURISM MARKETING draws from the National Marketing Education Standards to deliver you the most up-to-date and industry-specific information available. No matter which branch of the tourism industry you're preparing for, get the best marketing textbook available with TRAVEL AND TOURISM MARKETING.