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Success Factor: Corporate Culture

Success Factor: Corporate Culture : Developing a Corporate Culture for High Performance and Long-term Competitiveness, Six Best Practices. 成功要因-企業文化

・ISBN 978-3-89204-878-7 paper

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著者・編者Sackmann, Sonja A.,
出版社(Bertelsmann Foundation, GW)
出版年月2006
ページ数256 pp.
言語ENG
ニュース番号<530-659>

解説

Do corporate culture and leadership contribute to a firm's success? If so, how? How can a company create and develop its corporate culture to compete successfully over the long term? This book provides the answers to these questions through case studies of six long-established and world-renowned companies the BMW Group, Deutsche Lufthansa, Grundfos, Henkel, Hilti, and Novo Nordisk.