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Innovations and Institutions : An Institutional Perspective on the Innovative Efforts of Banks and Insurance Companies. 銀行と保険会社の革新的努力に関する制度的視点
・ISBN 978-0-415-39073-6 2007 hard GB£ 187.99
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・ISBN 978-0-415-54146-6 2012 paper GB£ 50.99
￥16,153.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-429-24199-4
| 著者・編者 | Vermeulen, Patrick / Raab, J., |
|---|---|
| シリーズ | Routledge Studies in Innovation, Organization and Technology |
| 出版社 | (Routledge, UK) |
| ページ数 | 192 pp. |
| 言語 | ENG |
| ニュース番号 | ＜530-373＞ |
解説
Using institutional theory to explain innovation and merging academic and critical analysis with practical recommendations, this book provides a full and rich account of how new products are brought to market; considering both the successes and failures in equal measure.
This book takes the meeting point of two seemingly incongruous schools of theoretical thought to enlighten the debate surrounding product innovation. In doing so it:
- illustrates how institutional forces come to shape the interest, priorities and behaviour of organizational members in the development and implementation process of incremental product innovation
- investigates the failed innovative attempts of established organizations
- demonstrates the importance of organizational and intra-organizational forces for innovative success.
The insight it offers into the organization of product innovation processes in the financial services sector and the guidelines it sets up for their improvement makes Innovation and Institutions essential reading for those working in or studying the banking, finance and insurance sector who have an interest in innovation studies.