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Name: Strategic Management and Competitive Advantage: Concepts.
Author: Barney, Jay / Hesterly, W.
ISBN: 978-0-13-154716-2

Strategic Management and Competitive Advantage: Concepts.

・ISBN 978-0-13-154716-2 paper

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著者・編者	Barney, Jay / Hesterly, W.,
出版社	(Prentice Hall, US)
出版年月	2006
ページ数	384 pp.
言語	ENG
ニュース番号	＜529-L111＞

解説

For courses in strategy/strategic management.

For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.