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Name: Strategic Management and Competitive Advantage: Concepts and Cases.
Author: Barney, Jay B. / Hesterly, W. S.
ISBN: 978-0-13-154274-7

Strategic Management and Competitive Advantage: Concepts and Cases. 戦略経営と競争上の優位－概念と事例

・ISBN 978-0-13-154274-7 cloth

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著者・編者	Barney, Jay B. / Hesterly, W. S.,
出版社	(Prentice Hall, US)
出版年月	2006
ページ数	368 pp.
言語	ENG
ニュース番号	＜529-530 531-490＞

解説

For strategy/strategic management.

For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.